Home → Guides → Website checklist

What Should a Pressure Washing Website Include? The 9-Point Checklist

Short answer: a pressure cleaning website needs nine things, in priority order: (1) instant quote pricing, (2) before/after photos, (3) a tap-to-call button that follows the scroll, (4) your service area in plain words, (5) Google reviews pulled in live, (6) a page per service, (7) suburb pages for where you work, (8) proof you're insured, and (9) automated follow-up behind the form. Everything else, animations, mission statements, stock photos of sparkling mansions, is decoration. Tick each box below and score your current site.

Use this to audit your existing website, or as the brief for whoever builds your next one. It's written for Australian pressure cleaning businesses, but the logic holds anywhere.

The checklist

1. Instant quote or ballpark pricing

The single highest-converting feature. "Call for a quote" loses to a calculator that gives a number in 30 seconds, the 8pm researcher gets an answer, and you get their contact details at peak intent. Even a simple per-m² estimate ("driveway from $X per m²") beats silence.

2. Before/after gallery

Your best salesperson. Phone photos are fine, the transformation is what sells, not the photography. Bonus points for a drag slider. Update it after your best jobs, not once a year.

3. Sticky tap-to-call button

Over half your visitors are on a phone, possibly standing in the driveway right now. A call button that's always on screen converts the ones who don't want to fill in anything.

4. Service area spelled out

"Serving Albury–Wodonga and surrounds", not a vague "contact us to find out". People want to know you cover their suburb before they spend effort on you. It also tells Google where you operate.

5. Google reviews, pulled in live

Don't screenshot reviews, they go stale and look fake even when they're not. Embed or auto-pull your Google reviews so the count and recency update themselves. Responding to reviews (including bad ones, calmly) doubles their value.

6. One page per service

Driveway cleaning, house washing, roof cleaning, gutter cleaning, each gets its own page with its own photos and pricing. One generic "services" page can't rank for anything; four specific pages can each rank for their own searches.

7. Suburb pages

Hipages ranks for "pressure cleaning Melbourne". It can't rank for "pressure cleaning San Remo", but you can. One page per priority suburb with a real local job story. Start with 3–5 suburbs; copy-paste pages with swapped names will hurt you.

8. Insurance and trust proof

"Fully insured" with your public liability cover stated, plus an ABN in the footer if you have one. Customers increasingly check, especially for roof work, and commercial clients (property managers, body corporates) require it before you quote.

9. Automated follow-up behind the form

Invisible to visitors, decisive for bookings. The moment a quote request lands, an automated SMS/email goes out within 60 seconds, because the job usually goes to whoever responds first, and you're often on a roof when leads arrive. This is what separates a website from a funnel.

How did your site score?

Frequently asked questions

How much should each of these features cost?

Most of the nine cost layout time, not money: the tap-to-call button, service area text, insurance badge and one-page-per-service structure are just good building. The two with real price tags are the instant-quote calculator and the automated follow-up behind the form. As a yardstick for the whole site: DIY $0–$400, a freelancer template $400–$1,500, a lead-generating build with all nine $1,500–$5,000, and an agency $3,000–$8,000+. Against roughly $400 a month for hipages, items 1 and 9 alone usually repay a rebuild within the year.

Can I add these to my existing site or do I need a rebuild?

If your site is editable without a developer, most of the nine bolt straight on: the reviews widget, sticky call button, trust proof and new service or suburb pages are all incremental changes. You need a rebuild only when the foundation blocks you: a site where you can't add pages, can't edit text, or has no way to wire the calculator and follow-up into the form. Rule of thumb: scored 4–6, add the missing pieces; scored 0–3, the fixes are cheaper than a month of hipages and a rebuild pays for itself in a handful of jobs.

Which 3 items matter most if the budget is tight?

Items 1, 5 and 9: instant quoting, live Google reviews, and automated follow-up. They're the same three the scoring section above flags as the biggest wins. Quoting captures the 8pm researchers who won't call, reviews close the skeptics, and follow-up wins the job against whoever responds first. A plain site with those three will out-book a prettier one with the other six.

Do I need all 9 before launching?

No. Launch once you have items 1–4 (quote, gallery, tap-to-call, service area) plus 8 (trust proof), that's a working site that can take a booking. Add reviews (5) and follow-up (9) in the first month, then treat 6 and 7, service and suburb pages, as ongoing SEO work, one page at a time. A live site collecting jobs beats a perfect site in draft.

Not a pressure washer? The same thinking applies to other service businesses. I've put together guides for bond cleaning website design in Brisbane and the Gold Coast and for dental website design in Australia, each with a demo build (a fictional business) to click through.

Want to see all 9 working together?

The demo on my homepage has the full setup: calculator, gallery structure, and the follow-up automation behind the form. It's the same system I built for my family's pressure cleaning business.

Try the live demo

Paul Isogon · paulsunnydev: websites and follow-up systems for AU pressure cleaning businesses.